Our human brains have a natural bias towards negative news. Whenever something potentially dangerous happens around us, we can not help but become aware of it. This helped our ancestors to detect danger to their families and tribes. But when in these ancient times “around us” meant what was in eyesight or within the boundaries of what the ears could hear, today’s digital media enhanced human capabilities: Our senses have no more limits and “around us” is literally everywhere around the world. Now, “breaking news” and even “fake news” from all over the world crash straight into our lifes, turning our originally protective human trait against us. AVA is like a spam filter against this overwhelming and ever increasing stream of negativity. And while reducing cognitive load by filtering what is irrelevant to our individual safety, AVA allows for better reaction and best decision making, only raising awareness for those risks and incidents of true relevance.
AVA. All is good.